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Managing Customer Value: Creating Quality and Service That Customers Can See

by Bradley T. Gale

ISBN 13: 9780029110454

Format: Hardcover (424 pages)
Publisher: Macmillan Publishers New Zealand
Published: 01 Oct 1994

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The Pims Principles: Linking Strategy to Performance

by Bradley T. Gale, Robert D. Buzzell

ISBN 13: 9780029044308

Format: Hardcover (322 pages)
Publisher: Macmillan USA
Published: 10 Aug 1987

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